Joe Rogan Showcases Sorinex X-Factor: The Ultimate Equipment for Striking Sports

Joe Rogan and the Sorinex X-Factor: Revolutionizing Rotational Power Training

Joe Rogan, a long-time advocate for functional training and combat sports, recently showcased his excitement for an innovative new piece of equipment on his podcast, the Joe Rogan Experience. Bert Sorin, founder of Sorinex, introduced the Sorinex X-Factor™ Rotational Power Machine, a revolutionary tool designed for athletes looking to enhance their performance. Rogan, always on the lookout for tools to optimize training, was particularly thrilled about the X-Factor’s potential for striking sports like MMA. He highlighted how the machine allows athletes to push and pull simultaneously while stabilizing their core, making it perfect for building explosive power and resilience against torque—key skills in combat sports.

Rogan’s Take on the X-Factor™

In the opening moments of the JRE episode, Bert Sorin introduced the X-Factor™ to Rogan, even bringing him a unit to try out. Rogan immediately recognized its potential, especially for striking sports. "For things like MMA and other striking sports, this machine is amazing," Rogan said. "The ability to push and pull at the same time while stabilizing your core makes it incredibly functional."

The machine’s ability to mimic real-world movements sets it apart, allowing athletes to train in ways that directly translate to their sport.


What Makes the X-Factor™ Special?

The Sorinex X-Factor™ is a classic design reimagined for the demands of modern athletes. Traditional push-pull machines often lacked versatility and required awkward adjustments—or even two separate machines—to target both sides of the body. The X-Factor™ solves this with its innovative, patent-pending design featuring four independent, plate-loaded arms. This setup allows seamless training of the "X" of the body—from shoulders to hips—without the hassle of unnecessary adjustments.

Here’s what makes it stand out:

  • 4 Independent Plate-Loaded Arms: Unparalleled versatility for simultaneous push and pull movements.

  • Rotational Power Training: Specifically targets whole-body rotational force and resistive strength.

  • Adjustable Thick Grip Knurled Handles: Durable aluminum handles offer superior grip and comfort, customizable to different positions.

  • Unlocked Handle Functionality: Expands training possibilities by creating additional space within the machine.

  • Custom Logo and Color Options: Personalize it to match your gym’s branding.

  • Space Optimization: Built-in plate storage keeps your training area organized and efficient.

Whether you're an MMA fighter training for explosive power or a football player looking to build resilience against on-field torque, this machine offers versatility and performance like no other.

Benefits for Modern Athletes

The X-Factor™ isn’t just another piece of gym equipment—it’s a revolution in functional training. Here’s why athletes are raving about it:

  • Train The "X": Targets unique angles for optimal functional strength and performance.

  • Build Rotational Power: Essential for sports requiring explosive rotational strength.

  • Whole-Body Engagement: Activates shoulders, core, hips, and legs in a unified movement for maximum force production.

  • Enhanced Grip Strength: Thick, knurled handles improve grip strength—critical for both performance and injury prevention.

  • Customizable Workouts: Independent arms and adjustable handles cater to various exercises and users.

  • Durability and Style: High-quality materials and custom branding make it a standout piece in any gym.

Learn More About the X-Factor™

Check out the official Sorinex X-Factor™ product page for more details about this cutting-edge equipment. From its innovative design to its high-quality build, it’s clear why it’s being hailed as the future of functional training.

Watch Bert Sorin and the X-Factor™ in Action

For a closer look, watch this informative video showcasing the X-Factor™ and how it’s changing the game for athletes everywhere.


Whether you’re an elite athlete or a fitness enthusiast, the Sorinex X-Factor™ is a machine you won’t want to miss. Ready to revolutionize your training? The X-Factor™ is here to help you unleash your full potential.

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