If you searched “Joe Rogan energy drink,” the answer is Kill Cliff.
More specifically: Joe Rogan’s Spicy Pineapple, the flavor older JRE fans know as Flaming Joe.
That part is easy. The annoying part is that Kill Cliff has changed names, formulas and product lines over the years, so old articles often mix the caffeinated Energy drink and older CBD products together like they are one permanent formula.
They are not.
What matters right now: the current Kill Cliff Energy Spicy Pineapple is a 12 oz, zero-sugar drink with 150 mg of caffeine. Kill Cliff currently sells a 12-pack for $35.99 on its direct site.
Joe Rogan’s Kill Cliff at a glance
| Question | Current answer |
|---|---|
| Product | Kill Cliff Energy Joe Rogan’s Spicy Pineapple |
| Old name | Flaming Joe |
| Caffeine | 150 mg per can |
| Sugar | Zero sugar |
| Can size | 12 oz |
| Direct price checked Sept. 6, 2026 | $35.99 / 12-pack |
| Approx. direct cost per can | About $3.00 before shipping/tax |
| Flavor | Sweet pineapple + noticeable spicy finish |
| CBD? | Not in the standard Energy version; older/separate CBD products have existed |
Check Kill Cliff Spicy Pineapple on Amazon
Flaming Joe is now Spicy Pineapple
This is the same Rogan-associated flavor people have searched for as Flaming Joe.
Kill Cliff now presents it as Joe Rogan’s Spicy Pineapple. The basic idea remains pineapple sweetness with heat on the finish.
It is also a real collaboration, not a random can somebody saw Rogan drinking once.
That distinction matters because there are hundreds of “Joe Rogan uses this” pages online built from a screenshot and zero context. This product is actually tied to him.
What does it taste like?
This is probably the most useful thing to know before buying a case.
It is not subtle fruit seltzer.
Expect:
- obvious pineapple sweetness
- carbonation
- energy-drink acidity
- a spicy, pepper-like finish
If you like spicy margaritas, chili-mango candy or pineapple with heat, the flavor makes sense.
If that sounds disgusting, do not order twelve cans because Rogan’s name is printed on them.
How much caffeine is in it?
150 mg per can.
That is a meaningful dose.
For rough perspective:
| Drink | Typical caffeine |
|---|---|
| Kill Cliff Spicy Pineapple | 150 mg |
| Standard brewed coffee, 8 oz | Often around 80–100 mg, but highly variable |
| Double espresso | Often around 120–150 mg, depending on preparation |
| Many stronger energy drinks | 200–300+ mg |
The useful thing about a canned drink is that the dose is known. A giant coffee-shop cold brew can be much harder to estimate.
Kill Cliff’s current Energy lineup lists 150 mg caffeine for Spicy Pineapple and Cherry Lime Grenade.
Is 150 mg a lot?
It is enough to matter without being absurdly high.
The FDA’s commonly cited guidance says 400 mg of caffeine per day is an amount not generally associated with negative effects for most healthy adults. That is not a challenge to hit 399 mg every day. Sensitivity varies a lot.
The bigger issue is stacking.
If you have:
- coffee in the morning
- Kill Cliff before training
- pre-workout later
- caffeinated gum during work
…you can accidentally turn a “moderate” 150 mg drink into a very high-caffeine day.
Read the FDA’s caffeine guidance
Does it have sugar?
The current Energy Spicy Pineapple is zero sugar, according to Kill Cliff’s current product lineup.
That is probably the cleanest reason to choose it over a traditional high-sugar energy drink if you already know you want caffeine in a can.
Zero sugar does not automatically mean “healthy.” It just means you are not drinking a large sugar load with your caffeine.
The CBD confusion
This is where old Kill Cliff articles get messy.
Kill Cliff has sold different Rogan-branded Spicy Pineapple products, including CBD versions in the past. That does not mean every can with Joe Rogan’s name on it contains CBD.
The current standard Energy Spicy Pineapple is presented by Kill Cliff as a 150 mg caffeine energy drink.
If you are buying an older can, a third-party listing or a different product line, read the actual label.
Do not calculate stimulant or CBD intake from a five-year-old blog post.
Is Kill Cliff a pre-workout?
Sort of, if what you mean is “something caffeinated I drink before I train.”
It is not a complete powdered sports-supplement formula.
The thing you are most likely to notice acutely is the 150 mg caffeine.
That can be useful before:
- lifting
- BJJ
- running
- cycling
- a long work block
But if you are looking for supplements with better evidence for long-term training adaptation, things like creatine monohydrate are a different category entirely.
See our Joe Rogan supplements guide for the bigger stack.
What is actually worth caring about in the ingredient list?
Energy drinks love enormous ingredient panels because they look impressive.
The practical hierarchy is simpler:
Caffeine
This is doing most of the obvious acute work for alertness and perceived energy.
Electrolytes
Potentially useful if you are training hard, sweating heavily or using a sauna. Less exciting if you are sitting at a desk drinking the can with lunch.
B vitamins
Important nutrients, but adding B vitamins to a can does not create unlimited energy. They participate in normal metabolism; they are not stimulant molecules.
Botanical extras
Ingredients like ginger or ginseng may be interesting, but they are not the reason most people feel the drink working.
If the caffeine were removed, this would be a very different product.
Is Kill Cliff worth $35.99 per case?
At the direct price we checked, $35.99 for 12 cans works out to about $3.00 per can before shipping and tax.
That is normal premium energy-drink territory.
Whether it is worth it depends on what you are buying:
Worth it if
- you specifically want the Joe Rogan collaboration
- you like spicy pineapple
- you want a fixed 150 mg caffeine dose
- you prefer zero sugar
- you like grabbing a cold can instead of mixing powder
Not worth it if
- you only need cheap caffeine
- you hate spicy drinks
- you already drink enough coffee
- you are buying it because the ingredient list sounds medicinal
Coffee wins easily on price.
Convenience and flavor are the case for Kill Cliff.
Kill Cliff vs. coffee
| Kill Cliff | Coffee | |
|---|---|---|
| Caffeine dose | Fixed at 150 mg | Varies widely |
| Sugar | Zero in current Energy version | Zero if black |
| Cost | Around $3/can direct | Usually cheaper at home |
| Convenience | Excellent | Depends on setup |
| Flavor | Spicy pineapple | Coffee |
| Rogan connection | Direct product collaboration | Multiple brands over time |
If all you want is caffeine before the gym, coffee is hard to beat.
If you want the coffee brands Rogan has actually discussed, see our Joe Rogan coffee guide.
Kill Cliff vs. a powdered pre-workout
| If you care about… | Better fit |
|---|---|
| Grab-and-go convenience | Kill Cliff |
| Exact caffeine dose | Tie |
| Creatine / citrulline / beta-alanine in one formula | Powdered pre-workout |
| Simpler ingredient experience | Kill Cliff |
| Custom dosing | Powdered pre-workout |
| Carbonated drink | Kill Cliff |
You do not need both unless you are intentionally stacking them, and if you are stacking them, watch the caffeine total.
Which Kill Cliff should you buy?
Kill Cliff’s current simplified lineup includes:
- Joe Rogan’s Spicy Pineapple — 150 mg Energy
- Cherry Lime Grenade — 150 mg Energy
- Lemon Lime Lightning — 25 mg Recovery
Kill Cliff lists all three as zero sugar, with different caffeine levels depending on the line. See the current lineup.
If you came here because of Rogan
Get Spicy Pineapple.
Shop Kill Cliff Spicy Pineapple on Amazon
If spicy pineapple sounds terrible
Get another flavor. There is no benefit to suffering through a beverage you hate because a comedian likes the branding.
Browse Kill Cliff energy drinks on Amazon
When would we drink it?
The most sensible use is when you want a known amount of caffeine in a convenient can.
Examples:
- 30–60 minutes before a workout
- before an early BJJ class
- during a long drive when you are otherwise rested enough to be driving safely
- during an afternoon work block, if 150 mg will not destroy your sleep
The worst use is late at night because you feel tired and then wondering why you cannot sleep.
Sleep is a better performance enhancer than an energy drink.
More Rogan food and performance guides
- Joe Rogan coffee
- Joe Rogan supplements
- Joe Rogan Neuro Gum
- Joe Rogan cold plunge
- Joe Rogan sauna routine
Sources and verification
We prioritize current labels and manufacturer pages for products because formulas and branding change.
- Kill Cliff current Energy lineup: current caffeine, sugar and pricing. View lineup
- Kill Cliff current product stack: Spicy Pineapple and related products. View lineup
- FDA caffeine guidance: general adult caffeine guidance and sensitivity caveats. Read guidance
Bottom line
Kill Cliff Spicy Pineapple is not mysterious.
It is a zero-sugar, 150 mg caffeine energy drink with a weird-but-intentional spicy pineapple flavor and a legitimate Joe Rogan connection.
If that sounds good, buy a case.
If you just need caffeine, make coffee.
